Dedalines in Short

Deadlines24x7

             only sound effects,without music and diologue 

                 multi-lingual/16 minuts/ india /colour video 

Deadlines24x7 portraits the story of a young talented upcoming actress Varsha who's life is being brutally sensationalized and villified by the news media on trivial issues.

Varsha the middleclass village girl is talented and had higher ambitions and dreams about her carrier in the fashion and film industry.Her family consisting of father mother younger sister and brother was however satisfied with their life but had a lot hope in Varsha.The new society formulas take her dreams higher.She decided to take part in the reality show.But couldnt achieve success.But her determination willpower and support from family boosted her up and she achieved her dreams.She became the rising star in Fashion world,new FM radio jokkie.Deadlines24x7 portraits the story of a young talented upcoming actress Varsha who's life is being brutally sensationalized and villified by the news media on trivial issues.

         

            The wonderful model within no time entered the big screen industry and became the upcoming star in the field.The news media popedup her success stories and encouragement was above the levels.They celebrated the celebrity stories and life with great enthusiasm.

             But as usual with the stardom she also had to face gossips and bitter   experiences.Varshas brother Varun was taken into police custody for a simple local issue.The same news media who were waiting eagerly for an issue,highlighted this and made new stories out of that.Varsha became the center of attraction here also.News media competed each other for reporting new stories from the celebrity life.And some even made new ones out of it.        

      Becoming depressed by the issue varsha lost support even from her family and friends.One fine morning what she notices her house being covered up by cameras and journalists.unable to withstand the mental pressure Varsha commited suicide.But media celebrated her death too with great enthusiasm.After varshas death media attacked her sister for more news about her sisters death 

 

The media which was the highest factor of encouragement in her life became the factor of death with in no time.The marketed oriented view of media to certain issues deny human       rights and invidual privacy.Its time for media to realize that its their duty to protect privacy of common .

 

Short film Deadlines 24x7 is an experimental work on how the marketed oriented economic scenario and cutthroat competition compel the News media management to sensitize and sensationalize trivial issues for there survival.The film become different in its experimental sound effects given which indeed is the first ever known attempt to sound effects.
We have visualized our theme with the accompanying sound effects which is entirely new and may be contradicting to the existing theories
  

crue

concept&direction         vs kaladharan

banner                           illika images production

producer                        sujatha vidyadharan

script                               jose mathew

camera                            ramachandran

editors                            ajay kuyiloor-gopeemohan

sound design                sajath v dev. 5d

sound mixing                 hari krishnamoorthy

research                         meera rs

cast

                 thiruvananthapuram carmel girls' hss dramaclub members

First Screening on IVFK

Deadlines24x7 is been selected to be screened under Non Competitive section of the 2nd International Documentary and Short Film Festival of Kerala IVFK .conducted from 15th-29th june 2009

http://www.keralafilm.com/idsffk09.htm

The festival, a unique venture in India is being organized by the Kerala State Chalachitra Academy for the Dept of Cultural Affairs, Govt. of Kerala as part of its endeavor to catalyze a vibrant documentaryand short film movement. Increasing accessibility and affordability of film and other media technology has led to a boom in the production and scope of films. The media is now used by image-makers from all walks of life to express, experiment, learn and as an effective tool to conscientise and bring about social change. The festival aims to map and reflect the exploding nature of the medium in its many facets of creativity and resistance.

DEADLINES 24X7
Only sounnd effects ,Without music and dialogue

Multi-lingual / 15.49 mins
Colour / video 

Fourth estate, suppose to be the watch dog of a society, but ironically most of the media industries credibility and integrity has been eroded in a faster pace because of general and moral crisis prevailing allover the world. In this globalized and marketed oriented economic scenario cutthrought competition compel the management to sensitize and sensationalize trivial issues for the survival of media industries. Freedom of the press is a crucial aspect for a healthy society as well as privacy of an individual is also an important thing to be protected and the media has the responsibility to protect the privacy of any individual for ethical reasons . 
                                                                                                DEADLINES 24X7 portrays the unethical interference of the media in the personal life of a budding actress for trivial issues . Varsha the protagonist is a talented, self made actress who was vilified and victimized by the media in order to protect certain powerful vested interest in the socio, political and cultural arena.

My First Expectation

                                                                   I am intersted in short film making and deadlines24x7 is my first work.My Short film Deadlines 24x7 is an experimental work on how the marketed oriented economic scenario and cutthroat competition compel the News media management to sensitize and sensationalize trivial issues for there survival.The film become different in its experimental sound effects given which indeed is the first ever known attempt to sound effects.We have visualized our theme with the accompanying sound effects which is entirely new and may be condradicting to the existing theories.

                                                      We have been looking forward for seting a record for this.Fourth estate, suppose to be the watch dog of a society, but ironically most of the media industries credibility and integrity has been eroded in a faster pace because of general and moral crisis prevailing allover the world. In this globalized and marketed oriented economic scenario cutthroat competition compel the management to sensitize and sensationalize trivial issues for the survival of media industries. Freedom of the press is a crucial aspect for a healthy society.

The film thoroughly express its deep protest on the issue.